G3 hires new head of European Sales & Marketing

20/09/2006

Ski industry specialist Sepp Stenger will join Canadian manufacturer of skis, telemark and backcountry equipment G3 Genuine Guide Gear to head the company’s European sales and marketing efforts on November 1.

Mr Stenger brings over twelve years of marketing and product promotion experience to his new position, as well as a thorough knowledge of the European snow sports marketplace.

He has held several positions in the European snow sports arena, including head of Exports at Mammut Sports Group in
Switzerland, sales manager and customer relations expert with Völkl International in Switzerland and Marketing and Business manager with Adidas-Salomon in Germany.