Sweden-based label specialist Nilörngruppen has designed the brand profiling for Jaguar's future clothing collections. The design work comprises labelling, layout and packaging design for the whole of Jaguar’s clothing range. Production will take place through Nilörn’s production units and its network of partners. The assignment has been initiated through Nilörn Belgium, and the design work has been carried out by design teams in the UK and Sweden. The new labelling and packaging for Jaguar features is designed to appeal to style-conscious men with exacting requirements for technical innovation.