Huntsman launches branding programme for colour and finishing effects
Huntsman’s Textile Effects business segment recently launched a global branding programme, High IQ, for its innovative textile colour and finishing effects. High IQ stands for innovation and quality and the programme was launched with five ‘intelligent’ effects¾Cool Comfort, Lasting Color, Freshness, Easy Care Plus and Sun Protection. Additional effects are being developed.
Huntsman’s Textile Effects business supports mills world-wide in producing fabric to defined specifications. The company has developed the High IQ programme to help ensure reliable product sourcing, and to support differentiation throughout the textile processing chain, thereby adding value to garments. According to the company High IQ labels will provide clear benefit statements for consumers, enhancing convenience and confidence in garment selection and purchase.