Ms Özlük, who is from Stuttgart, Germany, completed her training as an advertising merchant at the Karstadt Department Store chain and was marketing director of clothing company US40 and the Maier Sports Group.

She was recently project manager for the FIS Cross-Country Skiing World Cup in Düsseldorf.

In addition to her new role, Ms Özlük is community manager for ‘sports & style’, the former sportswear area of ispo and is responsible for all textile halls at ispo. Sportswear ispo, now called ‘sports & style’, has been redesigned and will be presented for the first time at ispo winter 2007.