Rohm and Haas launches new initiatives
US-based specialty chemicals company Rohm and Haas Company has introduced a set of strategic initiatives designed to accelerate growth and enhance profitability.
These initiatives include: a strategic realigning of the company into three business groups (electronic materials, specialty materials and performance materials); increased allocation of resources to emerging markets, such as Asia and Central and Eastern Europe; a sharper focus on aligning innovation efforts with the specific, often local, needs of customers around the world; stronger emphasis on recruitment and deployment; and more proactive portfolio management.