Increased sales at Lotto Sport Italia in first half
For the six-month period ended June 30, sales of Italian footwear and technical clothing company Lotto brand products reached €132.5 million compared with €117.7 million in 2005.
After a prolonged period of stability, the market in
The sales increase was influenced by positive results both in
A boost was received not only from Mediterranean countries—the Italian company’s core business—France (+6%) and
Strengthening of the distribution network brought about growth both in Eastern Europe, led by Romania (+48%) and Serbia (+224%) and in Africa-Middle East with Algeria (+129%) and Saudi Arabia (+25%).
In terms of product assortment, apparel accounted for 56% of sales, shoes accounted for 40% and the remaining 4% of sales were from accessories. The greatest growth was recorded in apparel sales (+14%) due to an expansion in the leisure sector in a number of markets.
Among the company’s core business, football is its most successful sector (+20%), particularly as a result of its World Cup project and laceless football boot Zhero Gravity.
The running sector is also on the rise (+24%), and the entire leisure time sector is also up (+7%), which represents almost half of sales.
A new license agreement signed with Pro Italy Mark for the Mexican market has helped the company’s internationalisation strategy to move forward.
