The women's line includes t- shirts, tracksuits, outdoor jackets, headwear and jerseys, each product featuring NHL team logos. The children's line, which will be manufactured by  fashion outerwear company Outerstuff, Ltd. will feature more than 75 styles of children's wear, including replica team jerseys and locker-room apparel for infants through to 17-year-olds.

"40% of our fan base is female, more than any other professional sports league, and 24% of our fan base is between the ages of six and 17 - the second-highest among the leagues," said senior vice president, NHL Consumer Products Marketing Brian Jennings.

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