Sorbothane sponsors Matthew Hoggard

26/10/2006

International insole
brand Sorbothane has signed a sponsorship deal with England pace bowler Matthew Hoggard.

The 29-year-old cricketer, who will spearhead England’s attempt to hold onto The Ashes this winter and current Wisden Cricketer of the Year, is said to lead an active life on and off the pitch using the insoles for both work and leisure activities.

He said, “I never seem to be off my feet, so it is important that I have an insole that works well with a great performance shoe for my day job and for when I’m out walking.”

The insoles have been manufactured in the UK for over 20 years and its products are used within the sports and outdoor market for providing protection to the body during sporting and other activities.

Designed to provide support and cushioning as well as comfort and durabilty, Sorbothane’s molecular structure absorbs 94.7% of all shock waves caused by running or walking.