Sims licensed to The Sports Authority
27/10/2006
Brand owner and licensor Collective International, LLC and sporting goods retailer The Sports Authority have agreed an exclusive Master License agreement for Sims. Under the five-year agreement, The Sports Authority will retain exclusive rights in the US to market and sell all categories of Sims branded action sports lifestyle products including snowboarding and skateboarding hardgoods, snowboarding boots, footwear, apparel and related accessories in all of its stores.
The Sims brand began in 1963 when surfer, skater and snowboarder Tom Sims introduced the world’s first snowboard, launching a new sport and culture. Since then, it has grown as a globally recognised action sports brand.
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