According to the company’s brand president Charlie Denson, "Running is the heart of Nike, fuelled by the passion our co-founders Phil Knight and Bill Bowerman had for the sport and for creating a better running shoe."

Mr Lane will report to vice president of Global Brand and Category Management Trevor Edwards, who reports to the Mr Denson.

A competitive runner in high school and a college rugby player and rower, Mr Lane joined Nike in 2003 as part of the company's subsidiaries' team, initially helping to lead the acquisition and integration of Converse. Since 2004, Lane has been responsible for Nike's global footwear strategy, finance and costing activities.

Nike footwear generated almost $8 billion in revenue in 2006, representing about 53% of total company revenue.

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