Rip Curl USA appoints Rick Petri to the executive team

03/11/2006

Rip Curl
USA has appointed Rick Petri as executive vice president and chairman of men’s surfwear. Petri’s primary responsibility will be to head up all men’s product categories with a strong focus on men’s surfwear.

Petri has been involved with the surf industry for the last 18 years, including a short stint as accessories product manager for Rip Curl from 1991-1993. Most recently, he spent six years with O’Neill where he held a range of management positions including marketing director, brand manager for accessories and footwear, and director of, and for the last year, vice president of men’s merchandising and design.