Messe Friedrichshafen to launch US bicycle trade show

06/11/2006

Messe Friedrichshafen – organiser of Eurobike – is to stage its first independent trade show in
Portland, Oregon, next September. The aim is to strengthen Eurobike’s presence in North America and service the biking market there.

Portland was chosen as it is America’s ‘most bicycle-friendly city’ and the venue is surrounded by bike parks.

The event will feature a fashion show, various sporting events and an industry-only celebration.

An official name and dates for the event will be announced in the near future.