True Religion signs licensing agreements for footwear and headwear

08/11/2006
 
True Religion Apparel, Inc. has signed its first-ever licensing agreements for True Religion Brand Jeans branded lifestyle products, including footwear, headwear, scarves and gloves.

Under an exclusive agreement, GMI Corporation has licensed the worldwide rights to manufacture and sell True Religion branded men’s and women’s shoes, sneakers and boots, and adult and children’s sandals. Distributing throughout Europe, Asia-Pacific and the United States, GMI plans to launch the True Religion Brand Jeans footwear line at the WSA footwear and MAGIC apparel shows in Las Vegas in February 2007, and is expected to begin shipping to retailers in autumn 2007.

True Religion has also selected Paramount Apparel International, Inc., to design, develop and market the company’s original branded headwear, scarves and gloves worldwide under an exclusive agreement. Paramount also plans to launch the new True Religion Brand Jeans programme at MAGIC in February 2007 and begin delivering to retailers in the second quarter of 2007.