Arc’teryx opens first brand store in Montreal

14/11/2006

Arc’teryx Equipment Inc., designer and manufacturer of technical apparel, backpacks and climbing harnesses, has opened its first Arc’teryx retail store.

Located in Montreal, Canada, the 4,500 sq.ft flagship store marks the company’s first venture into full-scale retail and showcases its largest product line anywhere.

The store has a top-end boutique-like atmosphere with an emphasis on the design aesthetic of the brand. Along with custom-built stainless steel floor merchandisers, it features interactive information kiosks where consumers can learn about products and check their availability by scanning a product barcode. The store also has a 40-foot wall displaying the entire Arc’teryx line of Gore-Tex products.