Under Armour signs Senior Bowl Title sponsorship
22/11/2006
US-based branded apparel, footwear and accessories Under Armour, Inc. has signed a multi-year title sponsorship of the US Senior Bowl. Coming on the heels of the company’s designation as an authorised supplier of footwear to the NFL, this partnership with the country’s top college-level talent is the next step in the company’s on-field commitment.
The Senior Bowl annually features 100 of the best senior collegiate football players and top NFL draft prospects on teams representing the North and South. Coaching staffs from two NFL teams oversee each squad, and the game and its practices will be televised by the NFL Network.
Over 560 former Senior Bowl players are currently active in the NFL, and the 2006 NFL Pro Bowl rosters featured 26 former Senior Bowl players. Over the past six years, the Senior Bowl has featured an average of 11 NFL first-round draft choices each year with 95% of players in the game making active NFL rosters. The 2007 game will be played January 27 at Ladd-Peebles Stadium in
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