Quiksilver forms new JV in Mexico - sportstextiles: Lea SportsTextiles

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Quiksilver forms new JV in Mexico

29/11/2006

Designer and producer of branded apparel, sports equipment, footwear and accessories Quiksilver, Inc. has formed a joint venture (JV) with PBM International to market, sell and distribute Quiksilver and Roxy branded products in Mexico. Quiksilver will hold a majority stake in the venture.

The JV will be responsible for establishing a Mexican distribution network of company-owned retail stores as well as a wholesale business that will include licensed retail stores, large key accounts and small independent retailers.

PBM International is a branded and licensed apparel marketing and distribution company in Mexico and distributes footwear, apparel and accessories under the names Le Coq Sportif, Arena, and FIFA.


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