Founded in 1876, Etonic came under new management in 2003 and has been achieving improved results since this time. In 2006, with a growth of over 45% compared with the previous year, the company is set to reach sales of just under $30 million.

Its products for running, golf, bowling and walking, all in the mid-to-high price range, are distributed across the US, mainly in stores offering professional and specialised sports apparel.

Lotto will bring the Etonic brand and products into Europe, while Lotto’s products will be marketed and distributed in the US through the operations set up by Etonic.