Men’s clothing company Ermenegildo Zegna has integrated ElekTex iPod controls into its Zegna Sport iJACKET. The iPod controls are supplied by Eleksen Group, which produces touch-sensitive smart fabrics for consumer electronics in apparel and accessories

The jacket is aimed at the luxury market and will be sold through Zegna’s own retail stores as well as other luxury retailers in the USA, Europe and Asia such as Harrods, Saks Fifth Avenue and Bloomingdales.

Zegna reported global sales of €713 million in 2005, with 473 retail outlets exclusive to the brand.