US-based outdoor footwear and apparel brand The Timberland Company has acquired UK-based active sports brand Howies Limited. The British company   will continue to be led by its local management team in Cardigan Bay, Wales. The terms of the transaction were not disclosed.

“We are excited and inspired by the brand potential we see in Howies and are pleased to welcome them to the Timberland family,” said Jeffrey Swartz, Timberland’s president and CEO.

Timberland markets products under the Timberland, Timberland PRO, SmartWool, Timberland Boot Company, Miôn, and GoLite brands.