Speedo signs new licensee in Japan
19/12/2006
Swimwear brand Speedo has signed a new strategic alliance with Mitsui & Co., Ltd., which has been granted the master licence for the Speedo brand in
Mitsui, which has revenues in excess of $120 billion, will manage all licensing activities in
Another Speedo licensee in Japan, Goldwin Inc—a Japanese manufacturer of sportswear and equipment—has been granted the licensing and distribution rights for the core Speedo product categories of swimwear, apparel and equipment.
Speedo and its current licensee in the Japanese market Mizuno Corporation have decided to end their licensing agreement as of May 31, 2007, on mutually respectful terms.
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