France and Germany post highest pre-Christmas on-line shopping
20/12/2006
According to a study on European online holiday shopping activity in the U.K., France and Germany—conducted by comScore Networks—the week ending December 10, was the most active on-line shopping week to date in both France and Germany, with visits to secure web pages increasing 90% in France and 76% in Germany, compared with the pre-holiday shopping period from August 28 to October 29. During this week, the
“With only two weeks left until Christmas, shoppers are grabbing their lists and flocking to on-line retailers,” said Bob Ivins managing director of comScore
comScore Networks is a global company specialising in measuring the digital age, based on a global cross-section of more than two million consumers who have given comScore permission to capture their browsing and transaction behaviour, including on-line and off-line purchasing.
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