BASF launches ‘Non Iron’ technology
19/12/2006
German chemical company BASF has launched a new Non Iron technology and co-branding programme in
The technology is said to provide ease of care and high performance for high-quality cotton shirts, trousers and blouses. It is said to offer comfort and shape retention without ironing.
Paris-based apparel brand Louis Féraud will work with BASF to promote its new shirt collection which incorporates the technology.
The collection is already available in
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