AstroTurf brand to re-launch
Well-known synthetic turf brand AstroTurf has been re-launched through a partnership with General Sports Venue (GSV), a sports facilities and turf specialty company.
Patented by Monsanto in 1965, AstroTurf was the world's first synthetic turf used as a sports playing surface, gaining worldwide attention when it was installed at the Houston Astrodome in 1966. The company boasts more than 3,000 installations and over 150 million square feet of turf in more than 50 countries.
The brand's reintroduction is designed to position AstroTurf in the industry.
The partnership between GSV, and AstroTurf includes an agreement giving GSV the exclusive sales and marketing rights to the AstroTurf brand. GSV will be the exclusive AstroTurf marketing partner in the
The new, custom-engineered polyethylene and nylon turf systems currently available from AstroTurf include proprietary innovations for field systems for football, soccer, baseball, lacrosse and general, which will be offered by GSV under the AstroTurf GameDay Grass and PureGrass product lines.
Both GameDay Grass (polyethylene, infilled) and PureGrass (nylon, no fill required) are available with AstroTurf's proprietary Root Zone technology—a simulated thatch layer at the base of the tufted (or knitted) turf, replicating the stabilising underlayer of root fibers in natural grass fields.
