Nike and Nike Bauer Hockey developed the jerseys for nine men's teams to wear for college hockey tournaments during the holiday season. Cornell University, Denver University, University of Maine, Miami University, University of Michigan, Michigan State University, University of New Hampshire, University of North Dakota and Ohio State University all wore the jerseys when the teams took to the ice. In addition, the University of New Hampshire and Cornell University women's teams were also provided Swift jerseys and will wear them later in the season.