Li Ning co-operates with CCTV - sportstextiles: Lea SportsTextiles

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Li Ning co-operates with CCTV

08/01/2007

Chinese sports brand Li Ning Company Limited has signed a cooperation agreement with CCTV National Sports TV Channel under which all of the TV channel’s presenters and reporters will wear the company’s Li-Ning and Agile apparel, footwear and accessories, as of January 1. This includes the presenters on all the programmes broadcast on the Olympic Channel, which will be aired during the 2008 Beijing Olympics.

The agreement will run until December 31, 2008.


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