New head of Women’s Fitness at Nike
10/01/2007
Apparel executive Heidi O’Neill has been appointed as head of Nike’s new global Women’s Fitness business for the footwear, apparel and equipment segments. She will report to Trevor Edwards, vice president of Global Brand and Category Management.
Ms O'Neill joined Nike in 1998 as a marketing director for apparel and her most recent role was vice president of
In partnership with global athletes such as Maria Sharapova, the company has been focusing on women’s fitness, emphasising running, walking, cardio, yoga and fitness dance.
Share this story:
