Sugoi names new Benelux sales agency
22/01/2007
Canada-based Sugoi Performance Apparel has engaged Robijns B.V., based in Aalsmeer, the
Robijns—an importer and wholesaler in the outdoor and sports products market—will be responsible for initial sales and service to traditional sports, triathlon and running retail outlets in the Benelux region. The bicycle-oriented apparel line will be launched to dealers at the end of 2007. The company already represents other well-known brands including Suunto, Julbo, Rubytec, Primus, Recta, and Wenger in the region.
"We are excited to build on the extensive market knowledge and dealer access of
Mr Marco Robijns and his team," said Federica Calgaro, Sugoi's European sales manager.
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