Adidas has appointed Patrik Nilsson as president of adidas North America with immediate effect. In his new role he will be responsible for all adidas operations in the North American market and will report directly to Erich Stamminger, president and CEO of the adidas brand. He succeeds Rob Langstaff, who has decided to leave the company for personal reasons.
A Swedish national, Mr Nilsson has a long track record with adidas. He joined the company in 1991 as head of Sales and Marketing in Sweden. In 1994, he joined the Global Marketing organisation, and during his tenure as business unit manager Tennis, adidas regained global market leadership in this category. In 2000, he was appointed head of adidas’ Global Sport Heritage Division where sales doubled under his leadership. Since November 2003, he has been managing director Area Nordic within adidas Region Europe. Roland Auschel, adidas’ head of Region Europe, Middle East & Africa, will take on the role of managing director Area Nordic on an interim basis.
