H&M launches organic cotton collection
01/02/2007
Sweden-based fashion retailer H&M has launched a new collection for women, teens, children and babies featuring organic cotton for spring 2007.
All garments in the collection will carry a special hang tag, so they can be easily identified.
Commenting on the decision to introduce the line, H&M’s head of design, Margareta van den Bosch, said: "These clothes are great pieces of the moment. They combine a conscious choice of materials with the latest design, allowing you to look just as good on the outside as you feel on the inside."
Organic cotton is grown without the use of harmful pesticides and synthetic fertilisers. The annual global production of organic cotton is still very limited and represents less than 1% of all cotton. Having become a member of Organic Exchange, an organisation that promotes organic cotton worldwide, in 2003, H&M hopes the collection will help to encourage organic cotton growers.
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