The Organising Committee of the London Olympic Games and Paralympic Games has released two new Tier One sponsorship categories for the London 2012 Games. An invitation to tender will shortly be issued for the two new categories – sportswear and airlines.

The announcement was made by London 2012 commercial director Chris Townsend in an address to ‘The Power of the Games - 2012 Sponsorship Opportunities’ conference in London.

“The Games provide the chance for organisations to achieve unique market differentiation, increased sales and productivity, new customers, improved community relationships, better staff recruitment and retention, and more,” said Mr Townsend. 

Under the terms of the new Invitation to tenders, companies in the sportswear sector will be asked to submit final bids to become a London 2012 domestic partner. Bids will be evaluated and any clarification sought before Games organisers enter into a period of exclusive negotiation with the selected companies.