Womenswear proves popular at Helsinki International Fashion Fair
Approximately 3,700 visitors attended the Helsinki International Fashion Fair, on January 28-29. 129 exhibitors from ten countries showcased apparel, footwear, leathergoods and accessories for autumn/winter 2007/08 at the event.
A survey conducted by TNS Gallup revealed that 79% of visitors came to see new womenswear collections, 37% for youth wear and 29% for menswear. Shoes, bags and wallets attracted 34% of visitors, while accessories were the main focus of interest for 32% of the show’s visitors.