Adidas and IIC (Intersport International Corporation) have extended their existing strategic co-operation—established in 2003—until 2012. Financial terms will not be disclosed.

Under the agreement adidas will offer a customised product range, such as football and running goods, for the 32 markets in which IIC operates. The two companies will also continue to conduct joint international marketing and event co-operation.

With retail sales totalling €7.7 billion ($10 billion) Intersport operates more than 4,800 affiliated sporting goods retail stores in 32 countries.