Hi-Tec’s V-Lite sales soar - sportstextiles: Lea SportsTextiles

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Hi-Tec’s V-Lite sales soar

15/02/2007
 
UK-based footwear brand Hi-Tec has reported an 80% increase in European outdoor footwear forward orders, versus comparative figures for this time last year. This success has been attributed to the popularity of the brand’s V-Lite collection, which was launched in 2006, plus the introduction of its “functional yet affordable” Base Elements range.

According to Hi-Tec, since the launch of the V-Lite range, the company has received “an overwhelming response from the European outdoor trade and an extraordinary rate of sell through of the light hiking collection”. As a result of this success, the V-Lite collection has now been expanded into further product categories including multi-activity, trail running, and sandals.




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