Nike has appointed long-serving executives David Heath—currently vice president of US Sales—as new vice president of Global Sales and Pat Zeedick— general manager of Equipment and Women’s Fitness businesses in Europe—as general manager of Equipment for the Nike brand.

Mr Heath’s role is said to reflect the company’s long-term strategy to target top-line revenue growth by focusing on product innovation, brand leadership and elevated retail presence. Nike is targeting further geographic expansion and deeper market penetration in all regions and, as VP of global sales, Mr Heath will lead Nike’s go-to-market and sales strategy, forecasting, marketplace mapping and distribution.  He will report to Nike Global Operations president, Gary DeStefano.

Ms Zeedick has worked at Nike since 1984.  Under her leadership as general manager of Equipment and Women’s Fitness businesses in Europe, the European region became Nike’s largest equipment business.