Adidas names new divisional heads
26/02/2007
Adidas has appointed Bernd Wahler as chief marketing officer Sport Performance and Hermann Deininger as chief marketing of Sport Heritage/Sport Style. Both executives will report directly to Erich Stamminger, the brand’s president and CEO.
Bernd Wahler, who formerly worked at adidas, will rejoin the company to lead the Sport Performance division, which includes the adidas Innovation Team (a.I.T.), Product Design, Product Marketing and Retail functions, as well as co-ordinating the respective brand marketing functions. Mr Wahler left adidas in 1998 to become CEO of Swiss luxury brand Bally. In 2004, he founded the sports and marketing agency Sportsgeist, working exclusively for adidas and Porsche Design.
Having worked at adidas for 22 years, Hermann Deininger will lead the Sport Heritage/Sport Style division, which includes the respective Product Design, Product Marketing and Retail Concept teams of the Sport Heritage and Sport Style divisions, as well as co-ordinating of the respective brand marketing and entertainment performance functions.
In addition to these two new appointments, Michael Riehl, who leads Global Sports Relations, will assume several cross-functional brand responsibilities, including Licensee Management, Marketing Co-operations, Brand PR and the Adi Dassler Fund. He has held senior management positions as managing director adidas
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