Innovation examined at Innov_ex 07

26/02/2007
 
The annual innovation conference for the outdoor sports industry Innov_ex 07sponsored by WSA magazinewill take place at Lancaster University Management School, UK, on September 26. The theme this year will be ‘What is Innovation?’

The subjects debated will include ‘Innovation is a key driver of the competitiveness of firms and nations, but what does it mean for the outdoor trade?’ ‘What are the implications of new technologies for the trade?’ and ‘Do customers understand innovations?’

A combination of research papers and interactive panels from academics and outdoor specialists will address these questions.