Adidas Group buys Reebok distribution rights in - sportstextiles: Lea SportsTextiles

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Adidas Group buys Reebok distribution rights in Greece

19/03/2007
 
The adidas Group has bought the distribution rights for the Reebok brand in Greece from RbK Hellas A.E.B.E. Effective January 1, 2008, adidas Hellas S.A. will then become the exclusive distributor of Reebok products in Greece. No financial details of the transaction have been disclosed.

This latest step by adidas is part of the company’s integration strategy for Reebok to buy out distributors and joint ventures around the globe. This will provide the group with annual revenue synergies totalling at least €200 million by 2009.


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