Polo Ralph Lauren buys out Polo.com - sportstextiles: Lea SportsTextiles

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Polo Ralph Lauren buys out Polo.com

02/04/2007
 
US apparel company Polo Ralph Lauren Corporation has bought out the 50% ownership interest of Ralph Lauren Media, LLC held by NBC-Lauren Media Holdings, Inc. and ValueVision Media, Inc. giving the brand full ownership of Polo.com for a cash transaction of $175 million.
Ralph Lauren Media was created seven years ago as a joint venture with 50% ownership by Polo Ralph Lauren Corporation, 37.5% by NBC subsidiaries and 12.5% by ValueVision to develop Polo Ralph Lauren branded media projects across multiple platforms. 

Polo.com attracts more than 2.2 million visitors per month, with traffic increasing by more than 30% in the last year.




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