Huntsman Textile Effects unveils new trade names
03/04/2007
Nine months after acquiring the Textile Effects business from
Part of the acquisition deal required Huntsman to change trade names associated with the former company and the new owner has used this opportunity to streamline the list, reducing the number of names and simplifying identification.
As of July 1, a number of products will be marketed under new brands including the company’s flagship product Cibacron, which will now be marketed under the Novacron trade name. Both old and new names will co-exist during a transition period from April 2 to June 30, to allow for adjustment.
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