Everlast Worldwide signs Chinese licensee

27/04/2007

Manufacturer and licensor of sporting goods, apparel and footwear Everlast Worldwide Inc. has entered into a master licence agreement with Chinese company Brand Management Holdings Pty Ltd (BMH) of Hong Kong. BMH is a subsidiary of UCCAL Pte Ltd, a distributor and retailer of international apparel brands in China that currently manages over 600 points of sale in support of international brands such as Nike Sport Culture, Nike Golf, Jockey, M. Missoni and Kuhle. The licence is for the People’s Republic of China and will cover boxing and fitness equipment, apparel, footwear and accessories.