Following the sale of Fila to Global Leading Brands House and the appointment of a new management team, Fila now aims to strengthen its competence in the running footwear category.

Mikal Peveto, who has been leading Fila’s global footwear research and development initiatives, will move into a consulting role to contribute to the company’s efforts in footwear product and materials research as well as in design and advanced technologies in running and tennis footwear.

His experience in the athletic footwear category includes seven years at Nike where he was a product manager in the running category and six years at adidas in Germany, where he was the international business unit manager for running. Mr Peveto will work with Fila’s VP Footwear Rob Michaelis and Paul Perrone of The Genesis Agency to implement improvements to the running footwear line.