New York-based identification and tracking solutions provider for the retail and apparel industries Paxar Corporation has launched its new RFID solution, magicmirror, at this week’s Material World in Miami.

When a RFID-tagged piece of clothing is placed in front of the magicmirror, it automatically displays information including brand messaging, garment description, size and colour availability, as well as mix-and-match guides that suggest other items for accessorising. When installed in a fitting room, customers can request assistance from a salesperson by touching the mirror, without having to leave the room.