Sporting goods, apparel and footwear manufacturer Everlast Worldwide Inc., has signed a new licence with Difusion Deportiva, S.A DE C.V. to distribute boxing equipment in Mexico.
A longstanding Everlast licensee, Difusion will distribute the company’s branded boxing equipment to sporting goods chains and department stores. The licence covers a variety of fitness equipment including boxing gloves, heavy bags, exercise, cardio, weightlifting, aerobic and martial arts equipment.