Fila USA has named Bruce Fendell as vice president of sales. He joins the company from the On-Field division of Reebok International where he held the position of senior VP Sales for. Prior to Reebok, Mr Fendell spent more than 17 years with adidas, Pony and Apex One.

In his new role he will focus on rebuilding Fila’s footwear and apparel distribution in athletic specialty and sporting goods trade channels as well as in golf and tennis specialty accounts. In addition, he will selectively expand the brand’s penetration within key mid-market retailers.