Continuing its retail expansion strategy, Reebok has opened a new store in Colombo, Sri Lanka, the brand’s fourth outlet in the city.

Speaking at the store’s official opening, managing director for India, Subhinder Singh Prem said, “The region has always been important to Reebok as a resource but in recent years it’s become the fastest growing regional market.”

The opening event also saw the launch of the Reebok Pump Paris Trainer, which is said to be the first Reebok shoe to marry the best Reebok technologies to enhance both upper and lower foot comfort.