Everlast and Michelin to launch footwear line

07/06/2007

US manufacturer of sporting goods, apparel, and footwear Everlast Worldwide Inc., has signed a global licence agreement with Michelin Lifestyle Limited to create a new line of technical professional boxing footwear using patented tread technology inspired by the Michelin’s HydroEdge tyre, to be launched in spring of 2008.

The outsole of the footwear will feature a high-tech rubber compound and sculpture specifically tailored to channel liquid away from the shoe giving professional boxers optimum traction, strength and durability during training and competition.