Peter McGuigan is leaving his post as CEO of UK sports brand Umbro to take up the same role at Americana, owner of lifestyle brands Hooch and Bench. He has spent the last eight years at Umbro, prior to which he founded PMG International Limited, a company set up to acquire and develop licences for sports, lifestyle and fashion brands. During his career he has also served as president of Reebok International.

He is expected to take up his new role in September.