Footwear developer Swiss Masai US, LLC, a wholly-owned subsidiary of Switzerland’s Masai Group International, Ltd, has named Sheri Poe as chief executive officer, effective June 4. She replaces Conrad Casser.

Founder and former CEO of women’s athletic footwear brand Ryka, in her new role Ms Poe will oversee all US operations, distribution and branding for the company’s patented MBT Physiological Footwear brand and technology.

Inspired by the way the Masai of Kenya walk, MBT stands for Masai Barefoot Technology, which is said to enable the body to stand and walk in the way intended by nature.