SunSoul launches skin-friendly active wear

20/06/2007
 
Toronto-based technology company SunSoul Inc. has launched its first apparel range.

Its blumöd surf and casual wear line, which includes shirts and hats, is designed to be both comfortable and skin-friendly. The collection is made from the company’s therapeutic fluorescent material which, according to president Tim Brown, captures waves of sunlight and amplifies them to help eradicate skin bacteria.

The company’s executive team includes scientists, dermatological experts and medical professionals. Chairman Dr Michael Kreindel is an expert in light-based technologies and has written numerous scientific publications.

The collection will be launched across the US this summer.