NBA to launch eyewear and sunwear

06/07/2007

US supplier of eyewear and sunwear for men, women and children Optimate, Inc. has entered into a partnership with the US National Basketball Association (NBA) to produce a sport-themed collection of NBA optical frames and sunglasses featuring designs incorporating the NBA logo. The collection will be available from the start of the 2007-08 NBA season.

Over 300 licensees already manufacture, sell and market NBA products, which are sold in 100 countries. Major categories include apparel, footwear, sporting goods and trading cards.